Michal Fortin, master copywriter, says you can improve your conversion rate by over 700% by split-testing your headline. Copywriting is an art and the best copywriters spend countless hours split-testing their copy and headlines. They don't just sit down and create one version of the copy. They create many versions of the copy and create multiple headlines and test,. test and test again.
Check out this article by Michal Fortin.
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