We all know your book will become a New York Times bestseller if Oprah ...
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Legendary copywriter and direct marketer, Claude Hopkins, said, "The right offer should be so ...
My father-in-law, Jack, used to yell at the television. "What in the world were ...
This message appeared at the top of my Gmail feed this morning: Ads in ...
I hang out with a lot of brilliant marketers. Many of these marketers focus ...
I bet you're wondering where I'm going with a subject line like that. Nowhere. ...