Books Archives

Why Olympic Athletes Prefer Bronze

I love watching the Olympics, except for the endless commercials. My wife Ellen and I ...

I've been very quiet. A severe case of the rainy day blues. It rained almost every ...

Alex was determined to leave a lasting impression. With his elevator pitch polished to perfection, ...

Remember the first time you attended a networking event or a conference? I bet you ...

In Thinking Fast and Slow, Daniel Kahneman explores the intriguing concept of how fear ...

I'm not a copywriter by trade but... ...I've been studying copywriting for over 20 years. Why ...