Matt Gillogly shares the “how to sell without selling” strategies he used at his men's clinics.
It's important to know the biggest fear of your prospects. It's not about needing a consistent flow of new clients. It's not about generating consistent revenue for their business.
It's about their fear of not making payroll and having to tell your employees that they won't get paid this week.
It's about their fear of having to tell your spouse that you didn't earn enough to pay the mortgage this month.
That's how far you have to dig to learn about what's stopping your prospects from buying.
In case you missed the previous webinars:
Values-based Selling: Who Do You Want As A Client – What Do You Want Out Of Life
How to Sell Without Selling: Establish Yourself as an Authority
