If you're using Google Adwords to drive traffic to your website then you need to read the latest post on Google's blog. They're really cracking down on salesy websites. This is a good thing because there are so many crappy websites out there selling garbage.
Make sure you comply with Google's landing page guidelines at https://adwords.google.com/support/bin/answer.py?answer=46675&hl=en or they will increase your minimum bid prices through the roof.
Here's a great guide written by Jeremy Palmer from www.quityourdayjob.com. I highly recommend getting on Jeremy's email list because he's on top of the latest Google trends. http://www.quityourdayjob.com/qualityscore2.pdf
Would you like me to help you? I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach. I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic. Did you know I've been working with the internet since 1991, long before Al Gore invented it?