Erik Luhrs


After a decade in the NYC corporate world, literally working his way up from a temp in the mailroom to a Director with over 120 employees reporting to him, Erik Luhrs decided to leave the 9-5 (more like 7-7) grind.

But he didn't go far, because he turned right around and became a management consultant to F500 companies and NGOs. And though the travel and new people were exciting he did not feel fulfilled and decided to leave management consulting behind after a few years.

After trying his hand at several businesses, Erik eventually became a Business Coach. And in order to help his clients the best he could, he decided to study with the world's premier experts in Sales & Marketing.

Erik initially studied his mentors at the “conscious” level, which means he learned what they taught him about how they did what they did from what they knew about themselves. But Erik also understood that humans function 99% subconsciously, and he knew that his mentors had a number of thinks they did subconsciously, that they were not aware of, that helped them to succeed – and he wanted to learn that as well.

So Erik studied his mentors at the subconscious level as well!

By combining what he learned from his mentors at the conscious and subconscious levels, Erik created…


The GURUS Selling System


(GURUSGenuine Self, Unique Sales Persona, Rapport Building, Unique Buying Position, Sales Ally) With The GURUS Selling System, Erik worked with salespeople and sales teams around the world, helping them get in touch with their genuine selves so they could create and close sales more rapidly then they had ever done before.

The “secret” of GURUS Selling was the salesperson first gained better control of their own subconscious processes and this, in turn, allowed them to better communicate with the subconscious processes of their clients.

Then Erik chronicled these learning in the book, BE DO SALE.


Ted Prodromou is America’s leading LinkedIn coach and the #1 best selling author of The Ultimate Guide to Linked In For Business. To get a free copy of his book simply register at On the podcast, Ted brings together some of the top LinkedIn minds in the country to share with you how they grow their businesses using LinkedIn and how you can, too.



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