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Here's my interview with marketing expert Bob Serling, creator of the Profit Optimization Playbook.
Download Bob's Profit Optimization Playbook here
Bob Serling is a 30-year marketing veteran and the founder of Profit Alchemy, Inc. His innovative take on marketing has helped hundreds of clients get exceptional results with their marketing.
Bob is a featured marketing columnist for Success Magazine… invented a skateboard toy featuring Tony Hawk’s branding that was sold in toy stores and department stores all over the world… co-created and marketed advanced assessment software currently being used by many Fortune 500 companies… created a one-and-a-half page prospecting letter for a client that landed an agreement for a $25 million project by being sent to just one prospect… and much more.
He’s perhaps best known for having pioneered a proprietary, systematic approach to doubling any company’s profits with no cost and no risk, which he focuses on with all his clients. Bob helps clients recognize that regardless of what business you’re in, the most direct path to multiplying your profits is to leverage the assets you already have.
He then uses his proprietary marketing process to help them drive more and better qualified traffic, convert a much higher percentage of prospects to paying customers, increase the amount of every sale, and optimize their profits in a number of other ways – all with no cost and no risk.
