One of the most common mistakes people make when adding their website or blog URL to their LinkedIn profile is to choose one of the default options like Personal Website or Blog.
If you choose Company Website or one of the other options in the dropdown list, your listing will look like this. I chose Company Website so it displays Company Website instead of my Company name or target keyword phrase.
The trick is to choose Other, enter your Company name or keyword phrase in the middle box.
Now your listing will look like this and your Company name or keyword phrases are clickable links to your blog or website.