On Tuesday March 11th at 10 AM PDT/1 PM EDT, Viveka von Rosen will be my guest. Viveka is the author of LinkedIn Marketing: An Hour a Day and was voted one of Forbes 20 Most Influential Women in Social Media and Forbes 50 Most Influential People in Social Media.
When I was writing Ultimate Guide to LinkedIn for Business I interviewed her for my book and she interviewed me while she was writing LinkedIn Marketing: An Hour a Day. We’ve been online friends since.
Viveka will show us 5 Easy Strategies for Mastering LinkedIn. This presentation will cover immediately actionable LinkedIn strategies to help you transform LinkedIn into a business lead generation machine. With step by step instruction and real life examples of businesses that have excelled through their interaction on LinkedIn, the audience is sure to leave with implementable strategies in hand.
You will learn:
Register for Viveka’s webinar here:
On Thursday March 27th at 10 AM PDT/1 PM EDT my guest will be Kurt Shaver, of The Sales Foundry. Kurt has been a friend of mine for over 10 years and I’ve watched him become one of the top LinkedIn consultants. Kurt focuses on social selling where he teaches corporate sales professionals how to use social media and LinkedIn to engage prospects.
Kurt will be show us how he uses LinkedIn for 20 minutes a day and get real results.
If you’re serious about using LinkedIn to make more money through sales then you need to make it a habit. And the best way to develop this particular habit is to make it a part of your daily routine. After training thousands of sales people on how to use LinkedIn effectively over the last couple of years, Kurt has refined a daily LinkedIn routine that he wants to share with you. This webinar is going to show you how, in just 20 minutes a day, you can achieve maximum results. The best part is that the webinar itself is only 60 minutes – so you aren’t going to miss much real work by participating!
So join Kurt and me March 27th from 10:00-11:00 AM PT to learn:
Register for Kurt’s webinar here
If you have any topics you to learn about in future webinars comment below and let me know. Some topics of interest include using Twitter for business, how to use Google+ effectively, using YouTube to drive traffic and improve your search rankings, landing page optimization and generating more web traffic. Let me know what you want to learn about and I’ll add it to our webinar schedule.
Thanks again for your support and see you on the webinars soon!
I’ve been talking with a lot of clients, members of my No Nonsense Mastermind and business owners who signed up for my free strategy sessions. Many of them are frustrated that their marketing isn’t working. The good news is they’re marketing. The bad news is they don’t have a marketing strategy and aren’t tracking their campaigns.
If you don’t know where you are going, how do you know how to get there?
I’ve met countless struggling business owners over the years who say they don’t have time or can’t afford to market. Have you ever seen a successful business that didn’t market effectively? If you don’t invest time and effort into marketing your business, your chances of success drop significantly. That’s why most businesses fail within five years.
I’ve met other business owners who expect instant results when they start their marketing campaigns. You can get instant results in some cases, like selling B2C,but it’s much more difficult when you’re selling B2B. If you sell products and services to other businesses, you know it takes time to build a relationship with a prospect. They won’t buy from you until they know you, like you and trust you. That’s hard to do with one click on an ad and a landing page if they aren’t familiar with your business.
The biggest reasons your marketing may be failing include:
1. You don’t have a well-documented marketing strategy
2. You aren’t measuring your results and/or split-testing
3. You aren’t advertising in the right places
4. You aren’t offering the right whitepaper or video
5. You don’t have a consistent brand message
6. You aren’t spending enough money on your marketing
7. You aren’t marketing consistently
Marketing is a journey, not a destination!
It takes time to develop your marketing strategy and find the messaging that resonates with your audience. You have to constantly test new messaging and ad content until you find the winner that attracts prospects and turns them into customers. Once you find the winner, you need to continue testing additional messaging to see if you can beat your control messaging.
Marketing is a never-ending process of testing, measuring, testing and measuring again. You can’t rush great marketing but once you find your winning message, you’ll quickly see results including an increase to your bottom line. Nothing makes you feel better than seeing that bottom line taking off!
For more marketing tips, visit my website at www.tedprodromou.com. Download a free chapter of my LinkedIn or Twitter book and you’ll be notified of my monthly webinars where I’ll show you what’s working now.
LinkedIn is releasing an updated version of Who’s Viewed Your Profile. If you have a Premium LinkedIn account, you know the value of knowing who’s been viewing your profile. When I post content and attract new visitors to my profile, I know I’ve caught their attention for some reason. If that person comes back to my profile when I post similar content, I know I’ve struck a nerve. I’ll take a look at their profile to see if we have similar interests or if they’re a potential client. Once I find something we have in common, I’ll reach out to them and see if they want to connect. When I send a personalized invitation stating what we have in common or why I want to connect with them, they accept my invitation 9 out of 10 times.
Here’s a short video showing you the new, expanded version of Who’s Viewed My Profile. Leave a Comment and let me know how you use this powerful feature of LinkedIn.
LinkedIn Pulse, which used to be called LinkedIn Today, is a very useful tool that lets you subscribe to news feeds, LinkedIn Influencer posts and Industry Channel news. Here’s a video that shows you how to get the most from LinkedIn Pulse.