I’ve been talking with a lot of clients, members of my No Nonsense Mastermind and business owners who signed up for my free strategy sessions. Many of them are frustrated that their marketing isn’t working. The good news is they’re marketing. The bad news is they don’t have a marketing strategy and aren’t tracking their campaigns.
If you don’t know where you are going, how do you know how to get there?
I’ve met countless struggling business owners over the years who say they don’t have time or can’t afford to market. Have you ever seen a successful business that didn’t market effectively? If you don’t invest time and effort into marketing your business, your chances of success drop significantly. That’s why most businesses fail within five years.
I’ve met other business owners who expect instant results when they start their marketing campaigns. You can get instant results in some cases, like selling B2C,but it’s much more difficult when you’re selling B2B. If you sell products and services to other businesses, you know it takes time to build a relationship with a prospect. They won’t buy from you until they know you, like you and trust you. That’s hard to do with one click on an ad and a landing page if they aren’t familiar with your business.
The biggest reasons your marketing may be failing include:
1. You don’t have a well-documented marketing strategy
2. You aren’t measuring your results and/or split-testing
3. You aren’t advertising in the right places
4. You aren’t offering the right whitepaper or video
5. You don’t have a consistent brand message
6. You aren’t spending enough money on your marketing
7. You aren’t marketing consistently
Marketing is a journey, not a destination!
It takes time to develop your marketing strategy and find the messaging that resonates with your audience. You have to constantly test new messaging and ad content until you find the winner that attracts prospects and turns them into customers. Once you find the winner, you need to continue testing additional messaging to see if you can beat your control messaging.
Marketing is a never-ending process of testing, measuring, testing and measuring again. You can’t rush great marketing but once you find your winning message, you’ll quickly see results including an increase to your bottom line. Nothing makes you feel better than seeing that bottom line taking off!
For more marketing tips, visit my website at www.tedprodromou.com. Download a free chapter of my LinkedIn or Twitter book and you’ll be notified of my monthly webinars where I’ll show you what’s working now.
LinkedIn is releasing an updated version of Who’s Viewed Your Profile. If you have a Premium LinkedIn account, you know the value of knowing who’s been viewing your profile. When I post content and attract new visitors to my profile, I know I’ve caught their attention for some reason. If that person comes back to my profile when I post similar content, I know I’ve struck a nerve. I’ll take a look at their profile to see if we have similar interests or if they’re a potential client. Once I find something we have in common, I’ll reach out to them and see if they want to connect. When I send a personalized invitation stating what we have in common or why I want to connect with them, they accept my invitation 9 out of 10 times.
Here’s a short video showing you the new, expanded version of Who’s Viewed My Profile. Leave a Comment and let me know how you use this powerful feature of LinkedIn.
LinkedIn Pulse, which used to be called LinkedIn Today, is a very useful tool that lets you subscribe to news feeds, LinkedIn Influencer posts and Industry Channel news. Here’s a video that shows you how to get the most from LinkedIn Pulse.
In 1906, Italian economist Vilfredo Pareto created a mathematical formula to describe the unequal distribution of wealth in his country, observing that twenty percent of the people owned eighty percent of the wealth. In the late 1940s, Dr. Joseph M. Juran inaccurately attributed the 80/20 Rule to Pareto, calling it Pareto’s Principle. While it may be misnamed, Pareto’s Principle or Pareto’s Law as it is sometimes called, can be a very effective tool to help you manage your time effectively.
My good friend Perry Marshall, recently released a best selling book, 80/20 Sales and Marketing which has sold out two printings in just three months! Perry shows how to save 80% of your time and money by focusing on the right 20% of your market. Then you apply the 80/20 principle over and over again resulting in 10X and 100X your results. You can get your copy for just a penny plus shipping so check it out!
I’ve decided to apply the Pareto Principle to LinkedIn. Everyone tells me they don’t have time to spend on LinkedIn at the same time they’re telling me they need more customers.
What if you could focus your time on the right 20% so you could spend just a few minutes a day on LinkedIn and get more results?
It’s easy to get lost on sites like LinkedIn, Facebook and Twitter. You can waste a lot of time (your 80%) if you’re not careful. I’m completely guilty of surfing aimlessly at times and wondering what happened to my workday.
Since I started applying the 80/20 principle to my time on LinkedIn, I’m spending around 30 minutes a day and getting better results than ever.
I’m doing a new webinar, LinkedIn 80/20: Getting More Results With Less Effort where I’ll show you how to use LinkedIn more effectively. I’ll show you how I use LinkedIn to build my professional network, how to find new customers, and most importantly, how not to waste time.
Join me on Thursday October 31st (Happy Halloween!) at 1 PM Eastern, 10 AM Pacific time.
If you have any specific LinkedIn questions, you can reply to this email and I’ll answer them on the webinar.
See you on the webinar!
P.S. The webinar will be recorded in case you can’t make it to the live event.