My clients often ask me if it’s better to set up their blog in a subdomain or a subfolder. Before I lose you, let me explain the difference between a sudomain and subfolder then I’ll talk about which method is better for your search ranking.
A subdomain is a prefix added to your URL that differentiates your blog from your website. For example, a subdomain for your blog would be http://blog.domain.com which makes your blog look like a different site from your website which is http://domain.com.
A subfolder is added to the end of your URL which separates your blog from your website. Your website is located at http://domain.com while your blog is located at http://domain.com/blog.
In the past, Google treated subdomains as a separate website so the content in your subdomains didn’t contribute to the search ranking of your primary domain. The content in http://blog.domain.com counted as one website and the content in http://domain.com counted as a separate website. Google ranked both sites separately.
At the same time, content located in http://domain.com and http://domain.com/blog counted as one website so it was beneficial to your search rankings to use subfolders instead of subdomains.
Recently Google decided to consider subdomains the same way as subdomains with respect to your search ranking. Now it doesn’t matter if you use subdomains or subfolders for your blog. Both methods will benefit your search ranking.
If you want to read more about the recent Google update visit http://googlewebmastercentral.blogspot.com/2011/08/reorganizing-internal-vs-external.html
We had a lot of questions from yesterday’s 5 Key Ingredients of Social Media for Your Website webinar that I didn’t have time to answer so here we go.
Q: Are the social media components on “the knot” available via the Sitecore Developer Network?
A: You can use RSS which is available in Sitecore CMS to pull content into your website. Twitter has an RSS feed so you can display your Twitter stream on your website and LinkedIn has a public RSS feed so you can display LinkedIn updates and Answers on your website. Facebook turned off it’s RSS Feed last year so you can’t display your Facebook News on your website but you can install Simply RSS in your Facebook account and pull in your blog posts, LinkedIn updates and your Twitter stream. LinkedIn lets you pull in RSS feeds so you can display your blog and Twitter updates on your LinkedIn profile. This diversifies your traffic and automatically updates numerous social media properties.
Q: My biggest issue is, I have two kind of posts on our fb-fanpage. 1. I love the company, you’re the best or 2. This product is broken, damaged etc. and questions concerning customer support. I have trouble getting customer service involved with FB and don´t know how to handle those messages as an it proffesional. Any tips?
A: Since customer support doesn’t want to get involved with Facebook, you can create an Support tab on your Fan Page that contains ways to contact customer support. Search Facebook for play.com and you’ll see their extensive Customer Support list under the Info tab.
Q: how much impact do custom tabs (canvas tabs) have (programmed with Facebook Markup language). are they alot more effective than “normal” facebook sites
A: I’m seeing more Facebook pages using the Facebook Markup Language which allows you to create Fan Pages that look like your website. This extends your brand to Facebook and lets you add newsletter opt in forms and custom content.
Q: For your customers to develop content on your website, what are some recommended platforms to develop that? I have looked into Google Friend Connect as one way, but it doesn’t do everything.
A: There are solutions for any open source or .NET content management system. For example, Joomla has Community Builder which lets you build your own online community. If you’re running on .NET you can look at www.onesite.com. Another option is to use a hosted service like www.ning.com which is very customizable.
Q: Have you found a tool that aggregates the various social media metrics in a way for more easily created reporting?
A: Social media monitoring is an evolving market and there is a range of products for different price points. You can look at tools like www.trackur.com which is low cost but high in features and www.radian6.com on the higher end. Do a Google search for “social media monitoring” and you’ll see many products. MarketingProfs.com has some case studies that review social media monitoring products.
Q: Help me understand how to apply SN to a Local Service company doing Bathroom Renovations
A: You could create a Facebook Fan Page and upload before and after photos of your work. You can also upload those photos to www.flickr.com and to your website. People love to look at pictures and they love to share their photos. You could even do a Twitter campaign where you encourage people to Tweet a picture of their bathroom and the person with the ugliest bathroom would win a discount. Then you could feature them in a Before/After campaign on your website and Facebook Fan Page.
I’ll answer more questions in my next post.
Thanks for attending our webinar and here are links to the webinar recording, podcast and slides.
Pownce, a popular microblogging platform, is shutting down on December 15th because the company has been aquired by Six Apart, the creators of Moveable Type. Pownce was one of the fastest growing social media sites and will be missed by all.
Here’s a link to the details of the acquistition.
Seth Godin made a great post over 2 years ago about driving traffic to your blog. Seth gave us 56 great ways to drive traffic to your blog. Did you even know what a blog was 2 years ago? I’m sure you weren’t concerned about driving traffic to your blog when he made this post.
The great news is that all 56 tips are still valid today. Technology has changed and everyone is buzzing about social media and Web 2.0 but driving traffic to your blog and website hasn’t changed. Provide high quality, interesting content and you will get traffic to your sites.
Here’s the link to Seth’s post made in June 2006.
To your online success.
Blogging to one of the hottest trends on the internet. In case you don’t know what blogging is click here for the definition from wikipedia. Writing a blog for your business is a tremendous way to build a lasting relationship with your customers and prospects. A blog lets you demonstrate your expertise in your niche in addition to letting you express your opinions about current trends in your industry. By commenting on other people’s blog you can expand your potential client base exponentially as well as driving tons of free traffic to your blog.
I’ve been teaching a lot of classes on blogging and the biggest complaint I hear is “I don’t have time to write a blog and to find other blogs to comment on” Here’s a typical conversation in one of my classes:
Ted: You should write at least 3 blog posts a week and comment on other blogs at least 3 times a week
Student: I’m already working 60 hours a week and I don’t have time to write a blog
Ted: Is your practice currently full or do you have more clients than you can handle?
Ted: Is your business making a profit or are you just getting by?
Student: Just getting by, barely
Ted: How many hours a week do you spend marketing your business?
Student: I don’t have time to market. I’m too busy running my business.
Ted: So you’re working 60 hours a week, just getting by and you don’t have time to market. Are you working with the right clients and are your charging enough for your services?
Student: I guess not.
Ted: You need to be spending at least 10% of your time marketing your business to your ideal clients. Your ideal clients will understand your value and pay you what your worth. By working with the right clients you will be able to work with fewer clients that will pay you more so you’ll be able to work less than 40 hours a week and make a lot more money. Blogging ss a free way to market your business and reach an unlimited audience. By reading and commenting on blogs that are read by your ideal clients you can build a deep relationship with them and demonstrate your expertise. New clients will find you instead of you chasing the wrong clients. By spending as little as 4 hours a week, you can reach thousands of potential clients via the internet. As your popularity on the internet increases and more people start commenting on your blog posts, you’ll forget that you’re actually marketing your business just by interacting with others.