LinkedIn is releasing an updated version of Who’s Viewed Your Profile. If you have a Premium LinkedIn account, you know the value of knowing who’s been viewing your profile. When I post content and attract new visitors to my profile, I know I’ve caught their attention for some reason. If that person comes back to my profile when I post similar content, I know I’ve struck a nerve. I’ll take a look at their profile to see if we have similar interests or if they’re a potential client. Once I find something we have in common, I’ll reach out to them and see if they want to connect. When I send a personalized invitation stating what we have in common or why I want to connect with them, they accept my invitation 9 out of 10 times.
Here’s a short video showing you the new, expanded version of Who’s Viewed My Profile. Leave a Comment and let me know how you use this powerful feature of LinkedIn.
LinkedIn Pulse, which used to be called LinkedIn Today, is a very useful tool that lets you subscribe to news feeds, LinkedIn Influencer posts and Industry Channel news. Here’s a video that shows you how to get the most from LinkedIn Pulse.
In 1906, Italian economist Vilfredo Pareto created a mathematical formula to describe the unequal distribution of wealth in his country, observing that twenty percent of the people owned eighty percent of the wealth. In the late 1940s, Dr. Joseph M. Juran inaccurately attributed the 80/20 Rule to Pareto, calling it Pareto’s Principle. While it may be misnamed, Pareto’s Principle or Pareto’s Law as it is sometimes called, can be a very effective tool to help you manage your time effectively.
My good friend Perry Marshall, recently released a best selling book, 80/20 Sales and Marketing which has sold out two printings in just three months! Perry shows how to save 80% of your time and money by focusing on the right 20% of your market. Then you apply the 80/20 principle over and over again resulting in 10X and 100X your results. You can get your copy for just a penny plus shipping so check it out!
I’ve decided to apply the Pareto Principle to LinkedIn. Everyone tells me they don’t have time to spend on LinkedIn at the same time they’re telling me they need more customers.
What if you could focus your time on the right 20% so you could spend just a few minutes a day on LinkedIn and get more results?
It’s easy to get lost on sites like LinkedIn, Facebook and Twitter. You can waste a lot of time (your 80%) if you’re not careful. I’m completely guilty of surfing aimlessly at times and wondering what happened to my workday.
Since I started applying the 80/20 principle to my time on LinkedIn, I’m spending around 30 minutes a day and getting better results than ever.
I’m doing a new webinar, LinkedIn 80/20: Getting More Results With Less Effort where I’ll show you how to use LinkedIn more effectively. I’ll show you how I use LinkedIn to build my professional network, how to find new customers, and most importantly, how not to waste time.
Join me on Thursday October 31st (Happy Halloween!) at 1 PM Eastern, 10 AM Pacific time.
If you have any specific LinkedIn questions, you can reply to this email and I’ll answer them on the webinar.
See you on the webinar!
P.S. The webinar will be recorded in case you can’t make it to the live event.
Perry Marshall has been a mentor to me longer than any of my other mentors (yes I have more than one!). I met Perry at a Dan Kennedy conference around 2004-2005 where he did a presentation on Google Adwords. This was a time when you could get Adwords clicks for a nickel and very few businesses understood the power of Adwords. Fortunately for me, Perry understood the power of Adwords before most people and established himself as THE go-to guy. I’ve been a Planet Perry disciple ever since (long before it was called Planet Perry).
Well, Perry made me blush this week. Here is a message he sent to his followers this week where he went on and on about me. As you see, I’ve invested a lot of money with Perry and the returns have been exponential. He not only taught me Google Adwords, which landed me a job when I really needed one a few years ago. He also taught me how to market and sell. He also taught me about having the right mindset and staying positive when things aren’t exactly going well. My business collapsed a few times in the past decade and Perry taught me how to pick myself up, dust myself off and move forward. I’m forever greatful to Perry and I know I have a lifelong friend who I can call anytime.
Here’s what Perry sent to his followers this week. By the way, I’m joining the Bobsled Run again this fall, for my 3rd time! If you want to join me, click here.
Remember the Weebles toy commercials from the 70′s? I love how Weebles became a picture of resilient people.
Long-time Planet Perry member Ted Prodromou (pronounced “Pro-dro-mo”) signed up for our Bobsled Run something like seven years ago. He got himself a rock-solid “sales funnel education.”
This was pre-economic meltdown. Ted went out and did all kinds of consulting, did all kinds of interesting stuff, and generally earned himself some fine dinero.
He came to a 4-Man Intensive, where he was one of the first people to tell me about Twitter. I told him to write a book on it.
Then the economic crash came, fishing holes dried up, so he got himself a cushy job in Silicon Valley.
A few months later he posted this on my blog:
“Think about using your knowledge managing AdWords campaigns as a consultant or for a company. There are tons of online marketing jobs out there right now and most pay over six figures. “I never thought I could go back to a real job but I love getting that steady paycheck and going home at five every day not worrying about keeping my business going. Plus I’m consulting on the side still, so I’m making more than I ever have.”
Ted eventually did take me up on that advice to write a Twitter book. It’s called “The Ultimate Guide to Twitter for Business” and he also wrote “The Ultimate Guide to LinkedIn for Business.” Both by Entrepreneur Press.
Last year the company he was working for got a new director. The guy thought he was way smarter than Ted and his “measly” 6:1 ROI on paid traffic.
Ted left, went back into consulting, has had clients lined up to do business ever since.
Last January he joined Roundtable and I’ll be seeing him again in October.
Well here’s the thing about Ted:
He doesn’t wear a three thousand dollar suit.
He doesn’t talk 900 miles an hour. He doesn’t really do anything at 900 miles an hour.
He’s not going to shout over all the fools and imbeciles to make himself heard. If you want to hire a fool or imbecile to drive your company into the ground, he won’t stop you.
And Ted will still be plugging along after the imbecile has long disappeared with all your money.
Ted is “steady as she goes.” He methodically cranked out one book, then another, and he has the goods. He delivers.
In a world with so many “boys of summer” and Beanie Babies that are all the rage and then go bust, he is the kind of guy that Planet Perry admires.
What did Ted get from Bobsled Run?
Certainly he learned a bunch of hot approaches and techniques. But more importantly, he acquired a master marketing framework that he then hung everything else on, all that he’s learned in the time since.
He didn’t learn LinkedIn in Planet Perry. He didn’t learn Twitter here either.
But you could wake the man from a deep sleep and he would always know in his bones what these platforms should DO for you, and which parts are a pure waste of time.
That’s what you get from Bobsled Run.
We call it Bobsled Run cuz it goes FAST. What most courses would take two years to cover, we teach in 12 weeks.
Cuz we don’t waste your time.
You can squander the next two years banging around in the online education pinball machine if you prefer, but I suggest you set a bunch of stuff aside and discover how to build a sales machine the right way.
Do it ONCE and do it right. The first time.
The doors open in a few days. Stay tuned for the training sessions.
And always remember: RESILIENT PEOPLE – Weebles wobble but they don’t fall down.
Seize the Day.