Category Archives for "Blog"

Twitter is Making Big Changes!

Twitter is changing. Again…

“Retweet” is becoming “Share with followers” and “Quote Tweet” is becoming “First add comment”. It sounds subtle but Twitter is taking a page from Facebook’s playbook. The Twitter mobile app was updated yesterday with these changes and now Twitter users can upload several pictures at once and tag uses in the photos, just like on Facebook. Twitter users will be notified when they are tagged in photos, just like Facebook.

Twitter is also updating it’s website to make it easier to use. Twitter’s userbase grew from 185 million to 241 million over the past 12 months which is around 30% growth. Not bad but user engagement has dropped and Twitter is realizing many users don’t know how to use Twitter effectively. Making Twitter similar to Facebook may help users understand how to use Twitter and make it more engaging. Time will tell.

Another change is tags or hashtags, a very popular feature of Twitter, will not count as part of the 140 characters allowed in the Tweet. Users can also create a collage of four pictures in a single Tweet.

It’s interesting that both Twitter and LinkedIn are modeling Facebook since there is a high level of engagement on Facebook. What’s more interesting is Facebook is continually changing it’s features and content layout trying to keep engagement high. Using this model, Twitter and LinkedIn will constantly be a step or two behind Facebook which may not be a bad thing. Let Facebook do the testing and figure out what’s working, then model what’s they’re doing.

Stay tuned because social media is changing rapidly as companies try to figure out how to keep our attention and loyalty for more than a few months.

Learn LinkedIn From The Top Experts

linkedin squareI wasn’t planning to make March LinkedIn Expert Month, but we’re lucky enough to have not one but two LinkedIn experts (well three if you count me :-) ) as special guests.

On Tuesday March 11th at 10 AM PDT/1 PM EDT, Viveka von Rosen will be my guest. Viveka is the author of LinkedIn Marketing: An Hour a Day and was voted one of Forbes 20 Most Influential Women in Social Media and Forbes 50 Most Influential People in Social Media.

When I was writing Ultimate Guide to LinkedIn for Business I interviewed her for my book and she interviewed me while she was writing LinkedIn Marketing: An Hour a Day. We’ve been online friends since.

Viveka will show us 5 Easy Strategies for Mastering LinkedIn. This presentation will cover immediately actionable LinkedIn strategies to help you transform LinkedIn into a business lead generation machine. With step by step instruction and real life examples of businesses that have excelled through their interaction on LinkedIn, the audience is sure to leave with implementable strategies in hand.

You will learn:

  • More Effective Lead Generation
  • Better Lead Engagement
  • Better Closing Ratio!

Register for Viveka’s webinar here:

https://www2.gotomeeting.com/register/442356530

On Thursday March 27th at 10 AM PDT/1 PM EDT my guest will be Kurt Shaver,  of The Sales Foundry. Kurt has been a friend of mine for over 10 years and I’ve watched him become one of the top LinkedIn consultants. Kurt focuses on social selling where he teaches corporate sales professionals how to use social media and LinkedIn to engage prospects.

Kurt will be show us how he uses LinkedIn for 20 minutes a day and get real results.

If you’re serious about using LinkedIn to make more money through sales then you need to make it a habit. And the best way to develop this particular habit is to make it a part of your daily routine. After training thousands of sales people on how to use LinkedIn effectively over the last couple of years, Kurt has refined a daily LinkedIn routine that he wants to share with you. This webinar is going to show you how, in just 20 minutes a day, you can achieve maximum results. The best part is that the webinar itself is only 60 minutes – so you aren’t going to miss much real work by participating!
So join Kurt and me March 27th from 10:00-11:00 AM PT to learn:

  • The Top 3 Things To Check On Linkedin Every Day
  • The Easiest Way To Strengthen Your Existing Relationships
  • How To Quickly Boost Your Visibility And Credibility

Register for Kurt’s webinar here

https://www2.gotomeeting.com/register/317936362

If you have any topics you to learn about in future webinars comment below and let me know. Some topics of interest include using Twitter for business, how to use Google+ effectively, using YouTube to drive traffic and improve your search rankings, landing page optimization and generating more web traffic. Let me know what you want to learn about and I’ll add it to our webinar schedule.

Thanks again for your support and see you on the webinars soon!

Work/Life Balance? Forget About It!

rocks-in-balance.full_We all strive for work/life balance and it often seems like a distant dream. The demands of work are endless and we know we can’t accomplish everything even if we work 24/7. For some reason, we still keep trying to clear our inbox and “to do” list every day while shortchanging our personal lives.

There’s a great article, Work vs Life, Forget About Balance – You Have to Make Choices, in this month’s Harvard Business Review. The article is based on five years of interviews with over 4000 executives worldwide and a survey of 82 executives in an HBS leadership course.

You can read the entire article here http://hbr.org/2014/03/manage-your-work-manage-your-life/ar/1

The results are very interesting with many varying perspectives of personal and professional success. In the interviews, the executives agree that you need to define what personal and professional success means to you. What I consider personal and professional success is unique to me and may be very different from your definition of success.

Men consider professional success in terms of providing for their family. They feel it’s their job to provide income which provides family security. In their mind, this justifies the long hours they work and the lack of quality time they spend with their family. I’m not sure if I agree with this perspective but most male executives share this belief.

Women rarely view themselves as working for their families the way men do. Women view their role as modeling for their children. It’s important for women to be viewed by their children, especially their daughters, as competent professionals. Women also don’t consider financial success as a barometer of their career success while men place a high value on financial success.

The article explores many other factors in detail but my biggest takeaway is that you have to define what success means to you and create the life which lets you focus on what’s important to you. The bottom line is you have to make choices and sacrifices in your personal and professional life. Sorry to be the bearer of bad news but it’s really hard to have your cake and eat it to!

Ive struggled with work/life balance most of my career. I walked away from successful corporate positions twice because the expectations of the job was affecting my health and my relationship with my wife and family. I have no regrets leaving jobs I loved because it gave me the freedom to spend quality time with my family even though it meant temporary financial setbacks. I’ll always choose my freedom over making more money because my family time is my highest priority,

What’s important to you? What are your work/life goals? Let me know by commenting below and sharing your perspective.

The Power of Intention and Focused Effort

Have you been watching the Olympics? I’ve loved watching the Winter and Summer Olympics since I was a kid. The “best of the best” athletes from all over the world are competing in over 100 winter events, giving their very best effort.

Olympic athletes are the epitome of the power of intention and focused effort. These athletes spent the last four years training day and night so they could earn the right to compete against the very best athletes in their specific sports. These athletes compete in only one sport and often in just one event. Every waking moment for four years is spent preparing for their event which often lasts only a minute or two. They’re even preparing while they sleep by visualizing their event over and over.

For those of you that remember the opening sequence of ABC’s Wide World of Sports (yes, I’m that old). The video sequence shows athletes succeeding and failing as the announcer dramatically quotes “the thrill of victory… and the agony of defeat… the human drama of athletic competition…”

This is what the power of intention and focused effort is all about. Athletes spend their entire life preparing for their event which leads to incredible elation or crushing defeat in a matter of seconds.

What would your life or business be like if you focused all of your effort and intention like Olympic athletes do?

During last nights broadcast, Tom Brokaw did an amazing documentary about the Cold War and intense competition between the United States and Russia. The story began after World War II when Russia began building up it’s military force and developed long-range missiles. The US ramped up the development of long-range missiles and eventually both countries had over 6000 missiles pointed at each other. The power of focused effort at work.

The Cold War also turned into the space race of the 1950’s and 60’s. Growing up, I loved watching Walter Cronkite narrating every minute of the early space flights. It was amazing to watch the huge rockets blast off sending our astronauts into space.

One of the most amazing examples of the power of intention and focused effort in my lifetime was when John F. Kennedy declared in 1961 that we would land a man on the moon by the end of the decade.

If you weren’t around when he made that announcement, you wouldn’t know how bold of a declaration that was. You see, in 1961 computers barely existed. The engineers that designed and built the spacecrafts used sliderules, not computers to do their calculations. In fact, the calculator didn’t even exist at that time.

For the US to design and build a spacecraft that could get to the moon and return was just amazing. To accomplish that feat in just a few years with very little technology is even more amazing.

The feat was accomplished because John F. Kennedy set the intention that we were going to achieve this aggressive goal by the end of the decade. The country rallied around his intention and a focused, coordinated effort helped us achieve that goal in July 1969. I believe the fact that we were out to “beat the Russians” kept us motivated and focused on our goal. This is an important factor to consider. We’ve all gotten excited and been motivated to achieve a goal but most of the time we run out of steam after the initial surge of adrenaline and never achieve the goal. Can you stay New Year’s resolutions?

The infamous quote by Neil Armstrong “That’s one small step for man, one giant leap for mankind” sums up the magnitude of this accomplishment. Landing a man on the moon has been in the dreams of people forever and always seemed impossible. A long, focused effort and a single intention helped us overcome the impossible and technology has been advancing at lightening speed ever since.

To me, looking back on the Cold War era, there was such a sense of teamwork and focus by our entire country because we had to beat the Russians, no matter what it took. We had a united cause and mission unlike today where our country is deeply divided. This proves to me that when you set an intention and focus your effort, anything is possible.

My Marketing Isn’t Working…

journeyI’ve been talking with a lot of clients, members of my No Nonsense Mastermind and business owners who signed up for my free strategy sessions. Many of them are frustrated that their marketing isn’t working. The good news is they’re marketing. The bad news is they don’t have a marketing strategy and aren’t tracking their campaigns.

If you don’t know where you are going, how do you know how to get there?

I’ve met countless struggling business owners over the years who say they don’t have time or can’t afford to market. Have you ever seen a successful business that didn’t market effectively? If you don’t invest time and effort into marketing your business, your chances of success drop significantly. That’s why most businesses fail within five years.

I’ve met other business owners who expect instant results when they start their marketing campaigns. You can get instant results in some cases, like selling B2C,but it’s much more difficult when you’re selling B2B. If you sell products and services to other businesses, you know it takes time to build a relationship with a prospect. They won’t buy from you until they know you, like you and trust you. That’s hard to do with one click on an ad and a landing page if they aren’t familiar with your business.

The biggest reasons your marketing may be failing include:

1. You don’t have a well-documented marketing strategy
2. You aren’t measuring your results and/or split-testing
3. You aren’t advertising in the right places
4. You aren’t offering the right whitepaper or video
5. You don’t have a consistent brand message
6. You aren’t spending enough money on your marketing
7. You aren’t marketing consistently

Marketing is a journey, not a destination!

It takes time to develop your marketing strategy and find the messaging that resonates with your audience. You have to constantly test new messaging and ad content until you find the winner that attracts prospects and turns them into customers. Once you find the winner, you need to continue testing additional messaging to see if you can beat your control messaging.

Marketing is a never-ending process of testing, measuring, testing and measuring again. You can’t rush great marketing but once you find your winning message, you’ll quickly see results including an increase to your bottom line. Nothing makes you feel better than seeing that bottom line taking off!

For more marketing tips, visit my website at www.tedprodromou.com. Download a free chapter of my LinkedIn or Twitter book and you’ll be notified of my monthly webinars where I’ll show you what’s working now.

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