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Ultimate Guide to LinkedIn for Business - Second Edition

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Latest From the Blog

Joe Theismann Learns LinkedIn

Recently I had the honor of being interviewed by Joe Theismann, legendary quarterback of the Washington Redskins. It was an amazing experience and I was surprised at Joe's knowledge of LinkedIn. I'll be posting the entire interview as soon as the final edits are complete. [...]

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One Small Change to My LinkedIn Profile Doubled My Profile Views

A couple of weeks ago I made one small change to my LinkedIn profile and the results were crazy. First, my profile views skyrocketed.  Second, my ranking for profile views for 100 professionals similar to me jumped to number four from fifteen.  Third, the number of people reaching out to connect with me increased from 5-6 per week to 5-6 per d [...]

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3 Business Networking Mistakes You Must Avoid

One of the keys to developing and sustaining a profitable business or sales portfolio is ensuring that you have a proper and refined networking strategy. It is without a doubt that nowadays most business is generated through networking, word-of-mouth advertising and referral marketing. It is important for any business professional to understand that networking is just as powerf [...]

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Let Me Get You New Clients Webinar Replay

Here's the replay of the Let Me Get You New Clients webinar. Thank you to everyone who jumped into the hotseat! Join me for LinkedIn Jumpstart beginning October 13th! [...]

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Why is the media so negative?

The top story in our local newspaper the other day was about slumping home sales. The headline was: Marin home sales plummet Record low since data first tacked in '88 Sounds horrible doesn't it? It sure made me read the story even though I have no plans to sell my home anytime soon. Everywhere we look the media is talking about slumping home sales, foreclosures, bankruptcy, [...]

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Google Update: What Happened to Your Search Ranking?

Google released another algorithm update last week that was designed to weed out low quality content sites. Many low quality websites disappeared from the search rankings which was great. Who wants to see garbage websites in the search rankings? The update was designed to weed out content farms and link farms. Content farms are automated websites that use RSS to pull cont [...]

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Is LinkedIn Worth the Time and Effort?

It came to my attention recently that not everyone understands the potential LinkedIn brings to a business professional. I've been preaching to my clients for well over a year that LinkedIn is the most powerful tool to grow your business or to blow your sales quota out of the water every month. When you know how to use LinkedIn properly, closing more deals is like shooting fi [...]

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Questions from 5 Key Ingredients of Social Media for Your Website

We had a lot of questions from yesterday's 5 Key Ingredients of Social Media for Your Website webinar that I didn't have time to answer so here we go. Q: Are the social media components on "the knot" available via the Sitecore Developer Network? A: You can use RSS which is available in Sitecore CMS to pull content into your website. Twitter has an RSS feed so you can displ [...]

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