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Latest From the Blog

LinkedIn Has a New Look!

I had a big surprise this morning when I logged into LinkedIn. Late yesterday afternoon my profile was updated to the new LinkedIn interface. So far I like the clean, new look and it's easier to navigate. Take a look at the new LinkedIn and let me know what you think by commenting below. [...]

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Don't Run Ads to Landing Pages

What? Yes, you read that right. Don't run ads to landing pages. For years we've been taught to use landing pages which continue the conversation from the ad. It worked like magic for me for years but like anything, trends change. People are tired of having to enter their name and email address to be able to read the content. It felt like we were being tricked because w [...]

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Here's Your LinkedIn Selling Machine...

Have you ever tried selling on LinkedIn? It didn't work very well did it? Maybe you made a sale or two but I bet you didn't have many repeat customers. Here's the secret to making sales on LinkedIn Join us for Linked Accelerator! [...]

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A Simple LinkedIn Strategy to Win More Deals

Here is the replay of my A Simple LinkedIn Strategy to Win More Deals (function() { var _fbq = window._fbq || (window._fbq = ); [...]

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Most Popular Posts

Why is the media so negative?

The top story in our local newspaper the other day was about slumping home sales. The headline was: Marin home sales plummet Record low since data first tacked in '88 Sounds horrible doesn't it? It sure made me read the story even though I have no plans to sell my home anytime soon. Everywhere we look the media is talking about slumping home sales, foreclosures, bankruptcy, [...]

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Google Update: What Happened to Your Search Ranking?

Google released another algorithm update last week that was designed to weed out low quality content sites. Many low quality websites disappeared from the search rankings which was great. Who wants to see garbage websites in the search rankings? The update was designed to weed out content farms and link farms. Content farms are automated websites that use RSS to pull cont [...]

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Is LinkedIn Worth the Time and Effort?

It came to my attention recently that not everyone understands the potential LinkedIn brings to a business professional. I've been preaching to my clients for well over a year that LinkedIn is the most powerful tool to grow your business or to blow your sales quota out of the water every month. When you know how to use LinkedIn properly, closing more deals is like shooting fi [...]

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Questions from 5 Key Ingredients of Social Media for Your Website

We had a lot of questions from yesterday's 5 Key Ingredients of Social Media for Your Website webinar that I didn't have time to answer so here we go. Q: Are the social media components on "the knot" available via the Sitecore Developer Network? A: You can use RSS which is available in Sitecore CMS to pull content into your website. Twitter has an RSS feed so you can displ [...]

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