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Latest From the Blog

What's New on LinkedIn February 2016 podcast

Here is the podcast of the February 2016 version of What's New on LinkedIn webinar. The topics we discussed include: Is LinkedIn blowing it? Users are upset because LinkedIn made too many interface changes in 2015 and they don't seem to have a clear strategy for their community. Are they going to survive Facebook for Business when it rolls out this year? A look at the [...]

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What’s New on LinkedIn Webinar Replay February 2016

Here is the replay for What's New on LinkedIn. What did we cover?Is LinkedIn blowing it? Did they make too many changes in 2015 resulting in a 50% loss in valuation in one day?A look at the "old" LinkedInHow to use the "new" LinkedIn to build your network, engage with your audience and close more dealsA look at the new LinkedIn mobile appsWhat's next for LinkedIn? https://s3- [...]

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How to Write Copy That Sells

LIVE TRAINING TODAY! How to Write Copy That Sells With Ray Edwards  Wednesday February 10th at 3 PM Pacific/6 PM Eastern [...]

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Does Your LinkedIn Ad Grab The Attention Of Others?

What makes one ad bring in sales better than another? We’ve all seen ads that grab our attention and we can’t wait to learn more. We’ve also seen ads that leave us speechless, wondering what the heck the advertiser was trying to accomplish. Are You Visibly Trying To Sell Something Go back and read that last paragraph again. What is the difference between an [...]

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Most Popular Posts

Why is the media so negative?

The top story in our local newspaper the other day was about slumping home sales. The headline was: Marin home sales plummet Record low since data first tacked in '88 Sounds horrible doesn't it? It sure made me read the story even though I have no plans to sell my home anytime soon. Everywhere we look the media is talking about slumping home sales, foreclosures, bankruptcy, [...]

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Is LinkedIn Worth the Time and Effort?

It came to my attention recently that not everyone understands the potential LinkedIn brings to a business professional. I've been preaching to my clients for well over a year that LinkedIn is the most powerful tool to grow your business or to blow your sales quota out of the water every month. When you know how to use LinkedIn properly, closing more deals is like shooting fi [...]

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Google Update: What Happened to Your Search Ranking?

Google released another algorithm update last week that was designed to weed out low quality content sites. Many low quality websites disappeared from the search rankings which was great. Who wants to see garbage websites in the search rankings? The update was designed to weed out content farms and link farms. Content farms are automated websites that use RSS to pull cont [...]

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Questions from 5 Key Ingredients of Social Media for Your Website

We had a lot of questions from yesterday's 5 Key Ingredients of Social Media for Your Website webinar that I didn't have time to answer so here we go. Q: Are the social media components on "the knot" available via the Sitecore Developer Network? A: You can use RSS which is available in Sitecore CMS to pull content into your website. Twitter has an RSS feed so you can displ [...]

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